Forbes Best Social Media Campaigns

Man Checking Twitter
Photo by Steve Garfield.
http://farm3.static.flickr.com/2715/4247757731_8f94338cdd.jpg

The Forbes article actually brought back many memories for me because I had long forgotten about some of the campaigns mentioned. I now remember some effective social media campaigns such as the Blair Witch Project one when they tried to make the movie look real and the Burger King one with the chicken online taking orders. The success of campaigns such as the Burger King Chicken, Blair Witch Project, and Old Spice Isaiah Mustafa seems to rely on the fact that the target audience is more engaged. People could find updated information on the products by visiting websites, posting questions, or, in the case of the Blair Witch project, by finding updated false articles about the investigation of the missing teens.

Recently, I have been kind of locked away from many social media outlets because of not watching much television to get the information and the fact that I never pay attention to Facebook or Twitter style sites anymore. However, I do remember friends of mine looking up the Blair Witch reports, which affected me because they got me into the idea of looking up the reports too. It seems that I am being forced back into the social media realm now that I am back to Shepherd, so I will have to start paying attention to the ways in which particular ads are geared toward the social media.

Even today people question the Blair Witch authenticity. Click here for a Yahoo Answers question about it posted in 2009.