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Photo by Orin Zebest
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My current favorite advertising campaign is the one that Snickers is doing when the "hunger" transforms people into other people (usually celebrities). I believe that the slogan is "you're not you when you're hungry, Snickers satisfies." I like these commercials mostly because they are funny and exaggerated to an extreme level. Any commercial exaggerated as much as these captures my attention. These commercials work well because of the use of known celebrities, types of people, and comedy. Using Betty White and Aretha Franklin as "hunger transformations" in a commercial is pretty much an ingenious strategy (especially since the people turning into them are also guys). Betty White is used to show that the guy playing football is doing a poor job while hungry, and Aretha Franklin in the newest one is used because "divas" are known to be whiny and the guy is whining due to hunger. Then, of course, a Snickers bar enters the scene and the celebrity eats it and changes into the guy who was hungry.
Here is a link to the "diva" Snickers commercial on youtube.
This is one of my favorite candy bars that can practically sell itself they're so good! The picture you posted made me want to read. I like how you described some of the commercials, they really know how to choose the right celebs to make it funny.
ReplyDeleteI really like the Snicker's commercials as well. Although I don't particularly like the candy bar, I agree that the exaggerations and uses of well-known celebrities in the commercials are excellent selling strategies. The picture you used is great and I even watched the link you provided; even though I have seen it a bunch of times it never gets old!
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