The biggest thing that they really have going for them is the consistency from one to the next. One suggestion that was made for us was that the black border lines should be changed to a more contrasting color to the backgrounds to make them more appealing to tweens. Also, a half-and-half decision seemed to be made to change the woman musician on the bottom one to someone dressed even more ridiculously for the comical effect. However, that suggestion does seem a little more objective, although I will look into finding someone a little more ridiculous (if possible of course). I guess we will have to see what creative commons has to offer.
Fantastic ad campaign!! I really liked this a lot. It's well-organized, colorful, has a creative slogan phrase. I also like how it reads "txt" for text. I think that the font of the phone's name, "Gotcha!" could be a little more bold and "loud," and the girl's picture could be little "crazier." The guy's ad makes me laugh.
ReplyDeleteI loved the use of double negatives in this campaign! Something we are always told not to do, but somehow feels so right. The monkey playing the trumpet was such a strong image!
ReplyDeleteUsing creative commons can limit things a bit, so the third ad does work for the resources you had. If you were to make it a real campaign, I think making the girl a bit more strange would help with cohesiveness.
Overall really great job!