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- Fairness: This involves the presentation of all important views on a particular subject (Kern 9).
- Unbiased: Our own personal opinions and views on matters should be separated from the subjects that are being covered (Kern 9). I actually question the thought that something can be completely unbiased. However, I am striving to be as unbiased as possible even though I am looking at the issues that I am covering from an ethological perspective of the students.
- Accuracy: Facts should be completely accurate and presented in the correct context (Kern 9). Assertions of fact and implied facts as a basis for opinion must be correct (Kern 9). Omission should not occur because incomplete information can mislead (Kern 9).
Kern, Jonathan. Sound Reporting: the NPR Guide to Audio Journalism and Production. Chicago: University of Chicago, 2008. Print.

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